26 | 02:00 PM - 02:45 PM

Who's Running Your Brand?
Consumers in the Driver's Seat: How Social Media is Influencing the Brand relationship.
Moderator: Marc Johnson, Director, Digital Experience Strategy, United Future http://www.unitedfuture.com/
Cris Resto, Principal, GRBrands
Dave LaFontaine, Author/Blogger/New Media Strategist, Artesian Media http://www.artesianmedia.com/
Scott Holmes, Managing Partner, United Future and CEO of ChatmeTV http://www.chatmetv.com/
Libby Silverman, Writer/Producer, Special Ops, Fox Television
Wilson Raj, Senior Director for Strategy & Insights, Alterian http://www.alterian.com/

Click here for photos from this panel at the spring summit

Read More For Bios

Moderator: Marc Johnson, Director, Digital Experience Strategy, United Future http://www.unitedfuture.com/

Marc Johnson is Director, Digital Experience Strategy at United Future, where he applies

over 20 years of experience developing diverse interactive digital technology products

for Fortune 100 and other leading companies. He was previously Director of Creative

Services at ABC Digital Media, leading multiplatform strategy, product and online

content development for ABC.com, the home of ABC Television, as well as Oscar.com,

official site of the Academy Awards.

Marc enjoys working at the intersection of strategy, design and technology, and

has previously led multi-disciplinary teams at industry-leading agencies HUGE, Icon-

Nicholson NY, Deutsch Interactive and Neoscape. Becoming fully immersed in online

entertainment over the past few years has only deepened his commitment to the

digital arena, and fueled his passion for well-designed, user-focused, dynamic digital

experiences. He has produced many award-winning products for such clients as

ABC, Disney, NBC Universal, Sony, AT&T, Verizon, American Airlines, Mercedes Benz,

Citigroup, the New York Public Library and the Metropolitan Museum of Art.

Beyond his media and entertainment industry experience, Marc has served on the

faculty at Harvard and Columbia Universities, and has been both a mentor and project

sponsor for the AFI’s Digital Content Lab. In the early days of his career, he was a

Musical Director, Arranger and Orchestrator for theater productions in New York City

and regional theaters. He currently sits on the Executive Committee of the New Media

Peer Group for the Academy of Television Arts & Sciences.

Marc did his undergraduate work at Harvard University, majoring in Cognitive

Psychology and Applied Math, and pursued graduate studies in Psychology and

Cognitive Science at NYU.

Wilson Raj, Senior Director for Strategy & Insights, Alterian http://www.alterian.com/

Wilson Raj is a global marketing strategist with a 15-year career in diverse

industries building brand value through an astute ability to leverage all core

marketing disciplines. With expertise in traditional and digital/social marketing,

corporate branding, marketing communications, and public relations, he has

an innate ability to bring a corporate vision to life through the development and

execution of results-oriented marketing strategies.

At Alterian, Wilson is currently responsible for leading business, marketing and

digital strategies for clients—with an emphasis on social media intelligence.

His consulting approach represents a savvy blend of insight, experience, and

intuition: resulting in marketing strategies that are insights based, collaboratively

developed, and market validated.

He has held global marketing and strategy positions for leading Fortune 500

companies and agencies such as Microsoft, Medtronic, Philips Medical Systems,

Novell, Ameritech (now AT&T Midwest), Publicis, and VML | Wunderman (Young

& Rubicam Agency). His ability to apply new marketing methodologies and digital

engagements, to generate market buzz and deepen customer relationships has

garnered him numerous awards and recognition over the course of his career.

Wilson holds a B.A. (English) and an M.B.A. from Brigham Young University in

Utah, and a Certificate-in-Education from the Institute of Education in Singapore.

He lives in Seattle with his wife, Nora, and son, Emerson.

LinkedIn Profile: http://www.linkedin.com/in/wilsonraj

Photos from the spring panel

Digital Hollywood Content Summit VII - Thursday, May 5, 2011 - BRANDS SUMMIT