Brand Advocacy - Doing Good (Content) is Good Business.
Moderator: Kevin Winston, Founder, Digital LA
Angelica Das, Associate Director, Center for Social Media, American University
Kelly Matheson, Program Manager for the Americas, WITNESS
Alice Markowitz, VP of Communications and Social Media, Stonyfield Farm
Click here for photos from this panel at the fall summit.
Moderator: Kevin Winston, Founder, Digital LA
Kevin Winston (@kevinwinston) is founder of Digital LA, the Los Angeles based networking group of more than 5,000 professionals in online entertainment (movies, TV, music, games), marketing, advertising and tech. Digital LA organizes Digital Drinks mixers, panels, and other networking events for the tech-entertainment community. http://digitalla.net @DigitalLA Previously, at MySpace and Fox Interactive Media, he worked in integrated marketing and sales development, creating social media marketing campaigns with movie studios for blockbuster movies (Avatar, Dark Knight, Incredible Hulk, etc.), TV shows and video games. He also created sponsorship packages for marketing entertainment content sites, including video game trailers, home video, and more. At Sony Pictures Digital Entertainment, he worked in Strategic Alliances, creating revenue-generating programs linking consumer brands (Toyota, etc.) to Sony brands (Spider-Man, etc.) online, via custom campaigns and brand integration, including online games, music downloads, online-offline events, etc. At McKinsey & Company, the leading international Fortune 500 consulting company, his projects included online entertainment strategy, operations, and marketing. Kevin graduated from Yale University, and has a M.S. from Harvard University. He also co-founded both Yale in Hollywood and IVY Entertainment.
Angelica Das, Associate Director, Center for Social Media, American University
Angelica Das is the Associate Director at the Center for Social Media in American University's School of Communication. Angelica comes to the Center with a background in nonprofit management. She managed
operations and established the DC office for the nonprofit Machik, which works to strengthen communities on the Tibetan plateau. As Program Officer for the National Geographic Society's Expedition
Council, she managed grants and media for premiere explorers and adventurers. She holds a Masters in Arts from the School of Communication and School of International Service’s International Media program, where she developed a map of hyperlocal media in Washington, D.C. that serves as a resources for students, NGOs and the local community. Angelica holds a B.A. in History and Political Science from the University of Rochester and post-baccalaureate certificate in Polish language and culture.
Kelly Matheson, Program Manager for the Americas, WITNESS
Kelly Matheson, Program Manager for the Americas, is an attorney, filmmaker and human rights advocate who previously worked with WITNESS to launch the first Video Advocacy Institute. As an attorney, she worked as a Law Fellow in Tanzania researching citizens’ rights to bring suit against their governments when governments broke their own laws. She also practiced throughout the western United States working on issues where environmental and human rights converge. She began creating films in 2003 as part of Montana State University’s MFA Documentary Filmmaking program. Her film projects focus on indigenous and environmental rights in Central America, the United States and the Congo Basin. Kelly returns to WITNESS after working as a Fulbright researcher in Congo-Brazzaville where she collaborated with a video-centered outreach project to determine the effectiveness of video to change health and conservation practices.
Alice Markowitz, VP of Communications and Social Media, Stonyfield Farm
Alice Markowitz is VP of Communications and Social Media at Stonyfield Farm, the world's largest producer of organic yogurt based in New Hampshire. Alice oversees all traditional and social media, as well as all video projects at the company, including the YoTube documentary series, and FarmCam, the flip video diary direct from a Vermont organic farm. Ms. Markowitz is a veteran documentary film producer/director/writer, and prior to coming to Stonyfield won two national Emmy awards for films on Chinese medicine and another on poets Jane Kenyon and Donald Hall.
Starting as an organic farming school, Stonyfield was co-founded in 1983 by CE-Yo Gary Hirshberg who remains at its helm.The company advocates that healthy food can only come from a healthy planet. Its use of organic ingredients helps keep over 180,000 farm acres free of toxic, persistent pesticides and chemical fertilizers known to contaminate soil, drinking water and food. To help reduce climate change, Stonyfield offsets all of the C02 emissions generated from its facility energy use. The company also started a nonprofit called Climate Counts (climatecounts.org) which shows people how they can help fight climate change by the way they shop and invest. Stonyfield also donates 10% of its profits to efforts that help protect and restore the Earth.
Photos from the fall panel
