Transmedia Production – Inventing the Language of Cross-platform, non-linear narration.
A matter of perspective: Switching lanes between books, web, movies, songs, art and commerce to create a new reality.
Moderator: Suzanne Stefanac, Transmedia Maverick, Former Director AFI Digital Content Lab
Jeff Gomez, CEO of Starlight Runner Entertainment
Jesse Albert, Media Overload, former ICM New Media Agent
Susan Bonds, CEO, 42 Entertainment
Brain Seth Hurst, CEO, The Opportunity Management Company, Inc.
Robert Pratten, Founder, TransmediaStoryteller.com
Click here for photos from this panel at the fall summit.
Panelist: Jeff Gomez, CEO of Starlight Runner Entertainment
Jeff Gomez is the world’s leading producer of transmedia entertainment properties. He is an expert at incubating new story worlds, strategic planning and production for cross-platform implementation. As CEO of Starlight Runner Entertainment, a New York-based digital production company, Jeff also extends niche properties such as toys, animation or videogame titles across multiple platforms, which in turn generate multiple revenue streams for Starlight Runner’s partners and clients.
Jeff has worked on such blockbuster universes as Disney's Pirates of the Caribbean and Tron Legacy, James Cameron's Avatar, Microsoft's Halo, Hasbro’s Transformers, Mattel’s Hot Wheels and Coca-Cola's Happiness Factory. Jeff is a board member of the Producers Guild of America East, and sits on the advisory board of the PGA New Media Council.
Brain Seth Hurst, CEO, The Opportunity Management Company, Inc.
Brian Seth Hurst is CEO of The Opportunity Management Company, a strategic consultancy driving the next generation of entertainment. Referred to as “the father of cross platform”, Hurst coined the term in 1998 as MD of Convergent Media, Pittard Sullivan, where he launched TV Guide as the first ever cross platform brand. Hurst's credo “go to where your audience lives” continues to transform the relationship of audiences to brands and programming.
TOMC assists clients in extending their programming and building communities on new platforms; and has a rich practice in the building of “cross and transmedia ecosystems”. Clients have included: Showtime, Lifetime, SVT (Swedish Pubic Television), New Zealand Trade & Enterprise, NBCUniversal, Intel, and AOL and successful start-ups Nixle and Paltalk. Hurst is at work on Tim Kring’s next project the “Conspiracy For Good”.
Hurst spent 10 years on the Board of the Academy of Television Arts & Sciences building the Primetime Emmy® Brand Strategy and serving in various positions including second vice chair. He served 3 terms on the Board of the Producers Guild of America, serving two terms as Chairman of the PGA’s New Media Council. Recipient of an Interactive TV Today Award for Leadership in Interactive Television, he was profiled in Emmy magazine as one of the 10 media executives leading the industry’s digital drive and was named two years running to the Hollywood Reporter/PGA Digital 50. Hurst was appointed Global Digital Ambassador for the International Academy of Television Arts & Sciences in 2009.
Photos from the fall panel.
