DH Presents: Doing Good (CONTENT) is Good Business
Doing Good (insightful, authentic, respectful, funny, heartfelt, entertaining) CONTENT ultimately means Good Business. No one sets out to make bad content…but perhaps it’s time to stop, think, and return to the goal of making it good. These 5 diverse companies represent inspirational case studies to help return you to the right frame of mind.
Moderator:
Mark Vega, Partner, Made With Elastic
Panelists:
Kyle Ruddick, Creator, OneDayOnEarth.or
Diane McArter, President,Furlined
Mae Tuck, EVP Marketing & Partnerships, After-School All Stars
Sherri Timmons, Director, Levi's Brand Marketing
Greg Davis, General Manager, Total Immersion North America
Click here for photos from this panel at the fall summit.
Moderator: Mark Vega, Partner, Made With Elastic Mark Vega is a Partner in the newly minted Made With Elastic, a collective of entrepreneurs in residence who decipher, deliberate and deliver transmedia solutions to Fortune 500 companies and top tier artists. The E team is comprised of masters in strategy, IP, emerging technologies, community building, social networks, production, entertainment and finance.
Kyle Ruddick, Creator, OneDayOnEarth.org, On October 10, 2010 (10.10.10), across the planet, documentary filmmakers, students, and inspired citizens recorded the human experience over a 24-hour period and contributed their voice to the largest participatory media event in history.
Diane McArter, President, Furlined Commercial production company Furlined and writer/directors Speck Gordon collaborated with advertising agency Saatchi & Saatchi NY, to launch a public message in support of marital rights for all, and in opposition to California’s Proposition 8. The short film, "Devin & Glenn", generated 35 million impressions and made the front page of Huffington Post and Funny or Die. The content is an example of a new form of collaboration and partnership between an advertising agency and a production company. It is also a testament to “doing good (CONTENT), is good business”.
Mae Tuck, EVP Marketing & Partnerships, After-School All Stars After-School All Stars keeps 80,000 U.S. kids in 13 cities busy in the after school hours 5 days a week. Kobe, LeBron, Chris Bosh, Chris Paul (and a few other NBA players), Common, Fabulous, Shaun Phillips (and 16 other NFL players), Vitamin Water, Skechers, Fox Sports Net, and Founder Arnold Schwarzenegger have come together in support of good programs and good content. In the tightest fundraising years in decades, ASAS continues to thrive.
Sherri Timmons, Director of Engagement Marketing, Levi Strauss & Co. Levi's launched and curated two enduring entertainment projects over the past few years worthy of praise and replication. The Fort experience launched at SXSW is now synonymous with successful fully integrated music and brand experience. With The Pioneer Sessions, Levi's invited today's pioneering musicians from pop, rock, soul and rap to re-craft the music that made them the musicians they are today.
Greg Davis, General Manager, Total Immersion North America Total Immersion uses patented technology to blur the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company recently created an Augmented Reality kiosk to let kids experience three separate eco experiences from nesting bald eagles to restoring murrelet (native seabirds) habitats to safe fishing through the eyes of a little known bottom dwelling mud fish called a white croaker. Imagine what a young kid thinks is possible when a virtual eaglet is eating out of their hands.
Photos from the fall panel.
