02 | 11:30 AM – 12:15 AM

Panelist: Oren Katzeff, VP and GM of Demand Media and Cracked.com

Oren Katzeff, Vice President and General Manager, Demand Media Entertainment: where he runs the day-to-day operations of Cracked.com and Mania.com. His responsibilities include overseeing the creation of high quality, intelligent text and video content, and identifying, evaluating and structuring content monetization and distribution opportunities. Prior to joining Demand Media, Oren was Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. Within this role, Oren negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABCNews, FOX, USAToday, The Weather Channel, CNN, Gawker, Huffington Post, and many others. Prior to joining Yahoo, Oren practiced law at a small firm in San Mateo, California, gaining experience in both the litigation and business transactions side of the profession. Although he no longer practices law, it still makes him smile when his grandmother proudly tells her friends that her "grandson is a lawyer". Oren holds an undergraduate business degree from the Haas School of Business at UC Berkeley, and a JD from Hastings College of the Law in San Francisco. He has written over ten short screenplays, seven of which were filmed and submitted in film competitions (a few of them were award winning), and sometimes feels the itch to give stand-up c omedy one last try.

Susanna Brisk, Creator, Malibu Mom

Susanna Brisk is an actor, writer, comic and solo performer who was born in Estonia, grew up in Australia and started writing and performing stand-up comedy at the age of 17. Brisk was featured in many national commercials in Australia (most notably she was the Lipton tea bride), and wrote and performed TV and radio sketch comedy FOX FM, syndicated on Austereo. She appeared with her own stand-up material twice on The Midday Show, Australian Comedians in Concert, and Hey, Hey It's Saturday, all before she turned 20. Brisk moved to New York in 1997 and Los Angeles in 2000 and has worked in film, (Some Fish Can Fly) TV (CBS, VH1, NESN) and as a stand-up comic in L.A., New York and Las Vegas. Brisk entertained U.S. troops as a comic in Bosnia, Kosovo, Macedonia, Germany, Hungary and Sarajevo. She is a member of several theatre companies in Los Angeles including Tim Robbins' The Actors' Gang, where she has appeared on stage from Moliere, to Shakespeare to Commedia dell' Arte. Brisk has written and performed five full length one person shows in Melbourne, Sydney, Los Angeles and New York, including JAP - Jewish Australian Princess which played at the Duplex in Greenwich Village, NYC. Most recently she attracted rave reviews for her latest solo show MAMAFIED at the Edgemer Center for the Arts in Santa Monica. For more info and press, go to www.malibumom.com.

Susanna created www.malibumom.com in 2009 and is rounding 100,000 hits for her hilarious blogs and for the eight original short films featured on her youtube channel www.youtube.com/mamafied, including Malibu Mom, Motivational Mom, Earth Mom, Tiger Woods' Mom and Russian Mom, in which she plays multiple characters. Most recently she took over as co-host of "The Parent Experiment," the most popular parenting podcast on Itunes with Lynette Carolla, on the highly successful Adam Carolla network.

Danila Koverman, Director of Development, Break Media

Danila Koverman’s diverse creative content background, proven startup track record, as well as her energetic collaborative spirit, makes her an ideal creative leader for today’s emerging digital media and content world. Throughout her career, Danila has been drawn to start up opportunities where she was able to build teams, build brands, and ultimately help build successful businesses. As Director of Development at Break Media, Danila is responsible for the development and production of short and long form digital content for original series, branded entertainment, and customized advertising across multi-distribution platforms. Danila works with Break’s commercial advertisers, and brand clients who want to reach a target audience via customized commercial content.

Prior to joining Break, Danila was Director of Digital Content and Founding Member of HBOlab, an experimental group created by HBO in 2006, to develop original content for multiple digital platforms including HBOmobile. At HBOlab, Danila oversaw creative development and production operations for digital content and produced more than 400 videos, secured over 100,000 subscribers across all of HBOlab’s Internet channels and received more than 42 million views for the videos produced. Helping to build and prove the concept, HBOlab’s was acquired by Break Media in April 2009, where Danila moved over to head up the digital content and production development for the company.

In 2003, Danila held the position of SVP of Programming and Production for the TV Guide Channel, working with top talent like Joan & Melissa Rivers, and led original program development for the channel. Before TV Guide, Danila was the VP Programming and Production for the newly launched Style Network, where she was part of the executive team who shaped the vision, original content, and brand identity that helped to successfully market the start up to advertisers, affiliates and sponsors. Danila developed original shows such as Rachel Ashwell’s Shabby Chic which established the foundation for successfully promoting the coveted female 18 to 39 demographic to viewers and sponsors alike. Since 1990, Danila has held a variety of senior level content development and production positions at E! Networks, Extra, Good Morning America, and worked with Clint Eastwood at Warner Brothers for the The 40^th Anniversary of the Monterey Jazz Festival video and has also worked with Nely Galan for Telemundo.

Danila is a UCLA graduate with a degree in Political Science. She is a member of AFTRA, DGA and currently serves on the Executive Committee of the Interactive Media Peer Group for Academy of Television Arts and Sciences. Danila is married with two children and resides in Hermosa Beach, California.

Photos from the fall panel.