21 | 10:15 AM - 11:00 AM

Innovating with The Big Brands: How do you sell and produce cutting edge solutions with major brands?
Moderator: Lori H. Schwartz, Chief Technology Catalyst, North America, McCann Worldgroup
Caroline Giegrich, VP, Initiative Media Innovations
Michael Rice, CEO, Mulhulland Mobile, THE MOM App 
Dave Andrews, CEO, Devious Media, Emmy Mobile App 
Jason Haikara, Partner, MediaLink
Dayvid Iannaci, CEO, Diversion Inc., FameTown, The A-List

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Moderator: Lori H. Schwartz, Chief Technology Catalyst, North America, McCann Worldgroup

As Chief Technology Catalyst for McCann Worldgroup, North America, Lori is responsible for driving technology innovation at one of the world's largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands.  Lori looks at the areas of communication, entertainment, utility and networking and works with the clients and top creative and strategic executives of all Worldgroup companies to ensure understanding of new and evolving technology as well as emerging business models surrounding content and data enhancement.

Previously, Lori was one of the key principals to launch the highly regarded Interpublic Media Lab.   As senior vice president and director of the IPG Lab since 2006, Lori oversaw the group’s strategy, helping to keep clients and agencies ahead of the digital curve, driving innovation in the dramatically changing media landscape.  She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitated emerging media upfronts and exclusive deals for Interpublic agencies and clients, including Microsoft, Intel, General Motors, Nestlé and Sony.

Lori is a frequent speaker at major industry events and has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.  Los Angeles-based, she sits on the boards of The Academy of Television Arts and Sciences and the National Association of Television Programming Executives as an expert on the evolving nature of storytelling, and the new content platforms and business models for the future of television. Prior to the formation of the Lab, she was interactive and new media producer at MRM Worldwide, a McCann Worldgroup company.

McCann Worldgroup, one of the world’s largest marketing communications companies, is comprised of McCann Erickson Worldwide (largest global advertising agency network); MRM Worldwide (digital marketing/relationship management); Momentum Worldwide (event marketing/promotion); McCann Healthcare Worldwide (professional/dtc communications); Universal McCann (media management); Weber Shandwick (public relations); EXP (global production) and FutureBrand (consulting/design). Worldgroup companies have operations in more than 120 countries and a client roster that includes preeminent global marketers and many of the world’s most famous brands.

Jason Haikara, Partner, MediaLink

Jason Haikara is a Partner at MediaLink, a next generation, boutique consulting firm specializing in media, marketing, entertainment and technology.  Haikara is an entertainment industry and digital marketing executive whose career includes nearly twenty years at Fox Broadcasting Company.  After stints in the network’s Affiliate Marketing and National Media departments, he served as the SVP of On-Air Planning, responsible for the network’s promotion strategy in primetime and sports, including the World Series, Daytona 500 and the Super Bowl.  As SVP of Internet Marketing and National Promotions and, later, SVP of Marketing, Haikara directed all aspects of the network’s online and digital presence, including marketing strategy, creative development, original content production and distribution. Haikara and his team also developed and managed cross-platform marketing campaigns that integrated network advertisers with primetime programs, directed the network’s public service efforts and oversaw cross-divisional projects.  After leaving FOX in late 2007, Haikara joined digital studio Filmaka to lead its marketing and publicity efforts and, in 2009, became its Co-President adding creative development and production to his responsibilities.  Filmaka’s The Ten Commandments of La Vida Loca won the Webby Award for Best Drama Series and, n the branded content front, Ford featured Filmaka-produced creative in the Grammy® Awards and during the launch of NBC’s Fall Season. Other Filmaka clients included Discover (The VIA Group), Cisco, SABMiller, Red Bull and Snickers (BBDO).  Haikara is a three-term Co-Chair of the Academy of Television Arts & Sciences Website Committee and a member of Interactive Media Peer Group Executive Committee.

Digital Hollywood Content Summit VIII - Thursday, Oct 20, 2011