20 | 09:00 AM - 09:45 AM

Who's Running Your Brand?
Consumers in the Driver Seat: How Social Media is Transforming the Brand Conversation.
Moderator: Marc Johnson, Director, Digital Experience Strategy, Marcato Digital Media
Dave LaFontaine, Author/Blogger/New Media Strategist, Artesian Media http://www.artesianmedia.com/
Scott Holmes, President, United Future http://www.unitedfuture.com/
Michael Frondelli, President, Relevant Recordings
Bettina Sherick, SVP International Digital Marketing, 20th Century Fox International

Presented by the Academy of Television Arts & Sciences

Click here for photos from this panel at the fall summit

Read more for bios

Moderator: Marc Johnson, Director, Digital Experience Strategy, Marcato Digital Media

Marc Johnson is Director, Digital Experience Strategy at United Future, where he applies

over 20 years of experience developing diverse interactive digital technology products

for Fortune 100 and other leading companies. He was previously Director of Creative

Services at ABC Digital Media, leading multiplatform strategy, product and online

content development for ABC.com, the home of ABC Television, as well as Oscar.com,

official site of the Academy Awards.

Marc enjoys working at the intersection of strategy, design and technology, and

has previously led multi-disciplinary teams at industry-leading agencies HUGE, Icon-

Nicholson NY, Deutsch Interactive and Neoscape. Becoming fully immersed in online

entertainment over the past few years has only deepened his commitment to the

digital arena, and fueled his passion for well-designed, user-focused, dynamic digital

experiences. He has produced many award-winning products for such clients as

ABC, Disney, NBC Universal, Sony, AT&T, Verizon, American Airlines, Mercedes Benz,

Citigroup, the New York Public Library and the Metropolitan Museum of Art.

Beyond his media and entertainment industry experience, Marc has served on the

faculty at Harvard and Columbia Universities, and has been both a mentor and project

sponsor for the AFI’s Digital Content Lab. In the early days of his career, he was a

Musical Director, Arranger and Orchestrator for theater productions in New York City

and regional theaters. He currently sits on the Executive Committee of the New Media

Peer Group for the Academy of Television Arts & Sciences.

x 0.0px 0.0px 0.0px; line-height: 15.0px; font: 12.0px Tahoma;">Marc did his undergraduate work at Harvard University, majoring in Cognitive

Psychology and Applied Math, and pursued graduate studies in Psychology and

Cognitive Science at NYU.

Michael Frondelli, President, Relevant Recordings

Michael Frondelli, is President of Relevant Recordings, applying over 25 years of music industry/technology experience, production and artist development to connect artists and brands with cause marketing.  Michael was previously Vice President of Capitol Records Studios for over a decade and a managing partner in Coolsville/Interscope Records with the artist Big Bad Voodoo Daddy.

Michael leads the music industry’s quest toward high-resolution digital sound, IPR secure Internet distribution, catalog digitization, 5.1 Surround mixing, Global Fiber-Optic Digital Recording and online entertainment.  As a seasoned engineer/producer in his own right working with a wide rage of music artists such as, Keith Richards and Billy Idol to Burt Bacharach to Frank Sinatra and film composers Danny Elfman and Gustavo Santaollalla, he is a creative force in the music-making world.

Bettina Sherick, SVP International Digital Marketing, 20th Century Fox International

Bettina Sherick is the SVP, Digital Strategy Digital Marketing for 20th Century Fox International, where she oversees the digital marketing strategies for the international theatrical business. Her experience includes managing the launch of over 100 international digital marketing campaigns for film releases such as RIO, AVATAR, ICE AGE 3, WOLVERINE, X-MEN 3: THE LAST STAND, NIGHT AT THE MUSEUM, MARLEY & ME, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People's Voice Webby Award in the Movie and Film category. She has also spearheaded the development of proprietary technologies to enable the quick launch of versioned digital content globally. 

Ms. Sherick began her career at Fox as the Executive Director of Internet Marketing for the Home Entertainment International division. Previous to 20th Century Fox, Ms. Sherick was Director, E Commerce Marketing, for Warner Bros. Studio Store, where she managed the marketing relationships and promotions, developed an e mail communications program, as well as launched and grew the affiliate network of e-commerce and fan sites. Ms. Sherick’s work in digital began in 1997, when, as Director of Marketing, she launched the first marketing website and e-commerce shopping site for her then-employer Strouds, Inc., a chain of 52 linen retail stores. 

Ms. Sherick has been honored as an Internationalist of the Year in 2010, and one of the top 100 Internationalists in 2011. She is also the recipient of the 2011 iMedia Visionary Entertainment Marketer Award. 

A passionate speaker about international digital marketing, Ms. Sherick was a featured speaker at the 2010 IAA World Congress in Moscow, and regularly guest lectures at the college/university levels.

Digital Hollywood Content Summit VIII - Thursday, Oct 20, 2011